Choosing between colour and care is no longer necessary. This formula defines Skincare with Colour by going beyond surface hydration to improve the actual structure of the lip. Organic Pomegranate Sterols mimic and restore the skin's natural barrier to seal in moisture and prevent water loss. Simultaneously, Bioferment Vegetable Collagen delivers amino acids that work like building blocks to support and strengthen lip structure. The Organic Plump works in synergy with your skin to enhance lip fullness and smoothness without using traditional irritating plumpers. The Lip Colour Serum’s unique plant-powered formula minimizes the look of fine lines, restores softness and healthy balance to lips. The lips are left feeling deeply hydrated, comfortable and cocooned in a protective semi-sheer beautiful gloss. The Lip Colour Serum is 100% skincare made specifically for your lips and trusted by customers for over 10 years. No hype, no stickiness, just pure natural performance that you will love.